Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping services are turning to server-side tracking as a way to improve their data collection processes. While it needs a lot more technical knowledge than normal GTM and might present added prices, it can bring about better precision and even more dependable data
Pixel tracking uses a piece of code to register conversions on your web site. It's very easy to establish and much less prone to ad blockers.
1. Much more precise information
The typical approach of tracking conversions on a website, using pixels, is having difficulty with altering internet browser personal privacy policies. This means that the data being sent to Google Ads, Facebook Business Manager and other platforms is much less precise than it must be.
Server-side monitoring is an extra safe and secure alternative that helps to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, implying it's less likely to be affected by ad blockers or other safety actions. This gives more accurate information and an extra full image of customer journeys throughout channels.
Furthermore, this kind of monitoring enables services to track conversions outside of the web site, such as call and in-store visits, which can be difficult for pixel-based tracking. This flexibility offers marketers more possession over the data they send, and makes it easier to adhere to various data laws. It's additionally a whole lot much less prone to scams, as it's more difficult for deceptive actors to manipulate the system by modifying the postback link.
2. Much better control over data.
Server-side tracking allows businesses to accumulate and improve information before sending it to third-party analytics/advertising platforms. This improves information efficiency and accuracy, which can help marketers make even more enlightened advertising decisions.
Traditional pixel tracking relies upon JavaScript tracking codes that are positioned in web site visitors' browsers. These tracking codes are usually obstructed by advertisement blockers, which can lead to data collection disturbances and unreliable results. Server-side tracking makes it possible for services to bypass these restrictions and provide exact, regular data that is less at risk to disturbance.
This kind of tracking additionally enables companies to track conversions that happen beyond the site, like call and in-store acquisitions. This is essential since brand-new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason S2S is much more reliable for organizations seeking to adapt to these adjustments.
3. Much less prone to fraudulence
Server-side monitoring enables organizations to control data hauls before it gets to third party endpoints, improving protection and privacy. This is specifically crucial as different internet browsers and platforms increasingly alter how they take care of cookies. For instance, in iOS 14, Safari will just provide first-party cookie information and will certainly not permit pixel-based tracking. Making use of server-side tracking, you can bypass these constraints and continue to track conversions that happened outside of your website.
Furthermore, server-side tracking allows you to capture customer data straight on your own web servers. This eliminates dependancy on third parties, which can be vulnerable to breaches and personal privacy infractions.
A server-side tracking system is a collection of directions that informs your site's web server what events to videotape. This data is after that sent to analytics devices like Google Analytics and Facebook Business. It's likewise used to activate event-based advertisements, such as retargeting. On the other hand, pixel monitoring is an alternate approach that utilizes a tiny piece of code on your web page to collect information from users.
4. Much easier to apply
Server-side tracking is an information collection process that occurs on the internet site's own web server, bypassing web browser constraints. This implies that information collected by the website/app is first sent to the web server where it's processed and after that sent to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this approach is that it decreases the extent of data administration and offers organizations a lot more control over transmission, making it usually much more trustworthy. As a result, it's less vulnerable to data challenges brought on by points like a broken link or an energetic ad blocker being set up.
With OWOX BI's Server-Side Monitoring, your company can gather real-time conversion information in the same way that you would with pixels or a cookie, yet this is then passed straight to your advertising and marketing tools on the server. This enables you to have even more accurate data and assists make certain compliance with privacy guidelines such as GDPR. Moreover, real-time marketing dashboards it likewise stays clear of the monitoring limitations imposed by internet browsers and advertisement blockers.