Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of e-commerce companies are turning to server-side monitoring as a means to boost their information collection procedures. While it calls for extra technical knowledge than regular GTM and may introduce additional costs, it can result in higher accuracy and more trustworthy information
Pixel monitoring makes use of an item of code to register conversions on your website. It's simple to establish and much less vulnerable to advertisement blockers.
1. More accurate data
The conventional technique of tracking conversions on an internet site, making use of pixels, is having difficulty with changing browser privacy policies. This indicates that the information being sent out to Google Advertisements, Facebook Manager and various other systems is much less accurate than it should be.
Server-side tracking is a more protected choice that assists to bypass these limitations, as it's packed from your very own domain name and dealt with as first-party code, suggesting it's much less most likely to be influenced by advertisement blockers or various other security steps. This offers much more accurate data and a more complete picture of user journeys across channels.
Additionally, this type of tracking allows businesses to track conversions outside of the website, such as phone calls and in-store gos to, which can be difficult for pixel-based tracking. This flexibility offers marketers more ownership over the information they send out, and makes it less complicated to follow numerous information legislations. It's likewise a great deal less vulnerable to fraud, as it's more difficult for fraudulent stars to adjust the system by modifying the postback link.
2. Better control over data.
Server-side tracking permits organizations to accumulate and enhance data before sending it to third-party analytics/advertising platforms. This boosts data efficiency and precision, which can assist marketing professionals make more informed marketing choices.
Typical pixel monitoring counts on JavaScript tracking codes that are put in site visitors' browsers. These KPI tracking software tracking codes are usually obstructed by ad blockers, which can result in data collection disturbances and unreliable results. Server-side tracking makes it possible for organizations to bypass these restrictions and offer accurate, regular information that is less susceptible to disturbance.
This kind of tracking also permits services to track conversions that take place outside of the website, like telephone call and in-store purchases. This is necessary given that brand-new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason that S2S is much more dependable for organizations looking for to adapt to these adjustments.
3. Much less prone to fraudulence
Server-side tracking enables organizations to control data hauls before it gets to third party endpoints, improving protection and privacy. This is especially vital as different internet browsers and systems increasingly transform exactly how they handle cookies. As an example, in iOS 14, Safari will just provide first-party cookie data and will certainly not allow pixel-based monitoring. Using server-side monitoring, you can bypass these restrictions and remain to track conversions that occurred beyond your web site.
In addition, server-side monitoring enables you to record individual information directly by yourself servers. This removes reliance on third parties, which can be susceptible to breaches and personal privacy violations.
A server-side radar is a set of directions that tells your web site's server what occasions to record. This information is then sent out to analytics tools like Google Analytics and Facebook Service. It's likewise made use of to set off event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternate approach that uses a tiny piece of code on your web page to collect information from users.
4. Simpler to apply
Server-side tracking is an information collection process that takes place on the site's very own server, bypassing internet internet browser restrictions. This suggests that data gathered by the website/app is first sent out to the server where it's refined and then sent to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this strategy is that it reduces the range of information management and offers organizations much more control over transmission, making it usually more trustworthy. As a result, it's less vulnerable to data difficulties brought on by things like a damaged link or an energetic ad blocker being mounted.
With OWOX BI's Server-Side Tracking, your service can accumulate real-time conversion data similarly that you would certainly with pixels or a cookie, but this is then passed straight to your marketing and advertising tools on the web server. This permits you to have more precise information and aids ensure compliance with personal privacy regulations such as GDPR. Furthermore, it likewise stays clear of the tracking limitations enforced by internet browsers and advertisement blockers.